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Giving Critical Metals a Second Life

The clean energy transition runs on metals like nickel and cobalt, but the way we extract them is dirty, dangerous, and geopolitically fraught. Traditional mining is costly and carbon-intensive. Nth Cycle needed to show there was a better way—and make the case for a cleaner, circular, domestic supply chain.

Client
Nth Cycle
Industry
Technology, Clean Tech, Minerals, Refining
Services
Public Relations, Media, Content Development, Video

Challenge

The clean energy transition runs on metals like nickel and cobalt, but the way we extract them is dirty, dangerous, and geopolitically fraught. Traditional mining is costly and carbon-intensive. Nth Cycle needed to show there was a better way—and make the case for a cleaner, circular, domestic supply chain.

Solution

Nth Cycle developed a modular electro-extraction system—The Oyster™—that recovers critical minerals from low-grade ores, scrap, and mine tailings with minimal environmental impact.

MCG Impact

  • Built a narrative around U.S. supply chain resilience and sustainability.
  • Framed The Oyster as a breakthrough in clean, scalable metal recovery.
  • Amplified CEO Megan O’Connor’s visibility, including her selection to TIME’s Top 100 Climate Leaders.
  • Drove coverage around major milestones: opening the first U.S. nickel/cobalt facility and being named to TIME’s Top GreenTech Companies.
  • Positioned Nth Cycle as a category-defining force in sustainable mining.

Result

Nth Cycle became a symbol of what the future of metals must look like: clean, circular, and close to home.

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Next Project

Electrified Thermal Solutions

Heat Without the Harm

Industrial heat—for steel, cement, and chemicals—makes up 20% of global emissions. Until Electrified Thermal Solutions (ETS), there was no viable, zero-carbon alternative to fossil fuels.

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