Heat Without the Harm
Industrial heat—for steel, cement, and chemicals—makes up 20% of global emissions. Until Electrified Thermal Solutions (ETS), there was no viable, zero-carbon alternative to fossil fuels.
Challenge
Industrial heat—for steel, cement, and chemicals—makes up 20% of global emissions. Until Electrified Thermal Solutions (ETS), there was no viable, zero-carbon alternative to fossil fuels.
Solution
ETS’s Joule Hive™ Thermal Battery turns cheap, off-peak renewable electricity into high-temperature heat via conductive bricks—making decarbonized industrial heat a reality.
MCG Impact
- Framed ETS’s story around the 20% industrial heat problem.
- Positioned the solution to appeal to both energy and industry media.
- Supported $19M venture funding announcement and $40M DOE award.
- Built messaging that resonates with both policymakers and plant managers.
Result
ETS emerged as a frontrunner in industrial decarbonization, with high-profile strategic partnerships and scalable tech that caught the DOE’s attention.
Next Project
Scaling the Future of Clean Power
With operations across three continents and assets spanning solar, wind, and hydro, Exus Renewables had the momentum—but lacked a unified story to match. As they expanded into North America and inked major deals, Exus needed communications that could scale with them.