Heat Without the Harm
Industrial heat for steel, cement and chemicals accounts for about a fifth of global emissions. Electrified Thermal Solutions needed reporters and investors to see a credible electric alternative.
Challenge
Industrial heat for steel, cement and chemicals makes up about 20% of global emissions. Until Electrified Thermal Solutions, there was no viable zero-carbon alternative to fossil fuels for the highest-temperature processes.
Solution
Electrified Thermal Solutions’ Joule Hive™ Thermal Battery turns cheap, off-peak renewable electricity into high-temperature heat stored in conductive bricks, giving heavy industry a practical way to decarbonize heat.
MCG Impact
- Framed the company’s story around the 20% industrial heat problem.
- Positioned the technology for both energy and industry media.
- Supported the $19M venture funding announcement and $40M DOE award.
- Built messaging that works for policymakers and plant managers alike.
Result
Electrified Thermal Solutions emerged as a frontrunner in industrial decarbonization, with high-profile strategic partnerships and technology that caught the DOE’s attention.
