Heat Without the Harm
Industrial heat—for steel, cement, and chemicals—makes up 20% of global emissions. Until Electrified Thermal Solutions (ETS), there was no viable, zero-carbon alternative to fossil fuels.
Challenge
Industrial heat—for steel, cement, and chemicals—makes up 20% of global emissions. Until Electrified Thermal Solutions (ETS), there was no viable, zero-carbon alternative to fossil fuels.
Solution
ETS’s Joule Hive™ Thermal Battery turns cheap, off-peak renewable electricity into high-temperature heat via conductive bricks—making decarbonized industrial heat a reality.
MCG Impact
- Framed ETS’s story around the 20% industrial heat problem.
- Positioned the solution to appeal to both energy and industry media.
- Supported $19M venture funding announcement and $40M DOE award.
- Built messaging that resonates with both policymakers and plant managers.
Result
ETS emerged as a frontrunner in industrial decarbonization, with high-profile strategic partnerships and scalable tech that caught the DOE’s attention.
Next Project
Giving Critical Metals a Second Life
The clean energy transition runs on metals like nickel and cobalt, but the way we extract them is dirty, dangerous, and geopolitically fraught. Traditional mining is costly and carbon-intensive. Nth Cycle needed to show there was a better way—and make the case for a cleaner, circular, domestic supply chain.