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Cracking the Code on Solid-State Batteries
Lithium-ion gains have stalled and the solid-state field is crowded and well funded. ION Storage Systems needed a clear story to stand out from better-capitalized rivals.
Client
ION Storage Systems
Industry
Technology, Clean Tech, Battery
Services
Public Relations, Media, Content Development, Video
Challenge
Traditional lithium-ion batteries have hit a wall. Performance gains have stalled, safety concerns persist, and competitors in the solid-state space are crowded and well-funded. ION Storage Systems needed a clear, compelling narrative to break through.
Solution
ION developed a safer, more scalable solid-state battery—no flammable electrolytes, no extreme pressure requirements, and drop-in manufacturability.
MCG Impact
- Created a powerful messaging platform to clarify ION’s technical edge.
- Launched focused media campaign to drive awareness/interest.
- Earned coverage in top-tier outlets like Wall Street Journal.
- Doubled social following from 5K to 10K—organically.
- Organized marquee events with Maryland Governor and Senator.
- Helped secure $20M in funding to drive future growth.
Result
ION is now a category leader, outpacing better-funded rivals in key performance metrics.
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